Driven by a vision of a cleaner, more honest future, Alec committed himself fully to changing the way solar was done here in Texas. He could see a day where every home from the lights and TV to the whole HVAC system and every single device inside ran safe and clean on solar power. While working in solar sales, Alec watched his own customers get treated poorly, again and again, by the company he worked for. He saw slow callbacks, cold service, and a real lack of honest answers when people had simple, everyday questions to ask him each week. This experience showed him the industry truly needed a customer first approach, one built on care and trust.